Alpha Kappa Psi
Designing an eye-catching theme for AKPsi’s fall recruitment week.
ROLE: Graphic Designer
DURATION: September 2019 — October 2019
TOOLS: Adobe Illustrator, Adobe Photoshop
CONTEXT
Sahil & Joyce are Co-Vice Presidents of Marketing for the Pi Rho chapter of Alpha Kappa Psi. For Fall 2019’s rush, their vision of recruitment entails the theme of networking and professionalism. The marketing collateral and theme must reflect the potential that Alpha Kappa Psi offers to rushees: professional growth, a new family of supportive brothers, and motivation to self-improve.
MOODBOARD
SKETCH
FINAL PRODUCT
Instagram Stories
To reach our desired audience was through social media, I resized the main rush flyer to the dimensions of an Instagram Story post. This was one of the most effective ways to advertise the rush week because of the mass amount of users already on this platform. Having the brothers of Alpha Kappa Psi share this flyer on their Instagram stories leads to an exponential amount of exposure to potential rushees.
Facebook Cover Photos
The second social media platform used by many Cal Poly students is Facebook. Facebook provides a wide array of opportunities to publicize AKPsi’s rush week, including cover photo changes, profile picture overlays, and general posts of the flyer to friends. These dimensions cater to:
mobile viewing on smartphones, 640 pixels wide by 360 pixels tall
standard viewing on computers, 820 pixels wide by 312 pixels tall
Facebook Profile Picture Overlays
Tabling Flyers
To supplement AKPsi’s social media marketing efforts, I created flyers made to be handed out during passing periods on Dexter Lawn on campus. Dexter Lawn, especially between the times of 11:00AM to 12:00PM, yield the most foot traffic. The brothers of Alpha Kappa Psi publicized rush through word-of-mouth, a face-to-face connection, and made a lasting impression by handing the potential rushees a flyer.
