Alpha Kappa Psi
business without boundaries
ROLE: VISUAL Designer
DURATION: December 2019 — January 2020
TOOLS: Adobe Illustrator, Adobe Photoshop
CONTEXT
To prepare for the upcoming recruitment season, I collaborated with Jonny, the VP of Marketing of Alpha Kappa Psi’s Pi Rho Chapter. Our goal was to create a consistent, yet eye-catching concept that draws in potential rushees with a straightforward message of limitless opportunities. Here is what we came up with!
Initial Sketches
With Jonny’s idea for “Business without Boundaries”, it was initially difficult to narrow our focus of which design direction to go in. Thinking of the words “without boundaries” was a challenging task, as the idea was ambiguous alone. we brainstormed concepts of breaking through surfaces, expanding arrows, and outer space (beyond Earth’s atmosphere).
However, we pivoted from these original ideas and decided to go in a more abstract route. “Without boundaries” can be taken quite literally (as previous sketches), or seen as a form of liquidity. Our design focused on eliminating harsh edges and boxed-in borders to make “Business without Boundaries” a free-flowing concept.
Inspiration Photos
Final Design
“Business without Boundaries: This Alpha Kappa Psi rush theme embodies our fraternity in 2 ways, both literally and metaphorically. In a literal sense, Alpha Kappa Psi is open to all years, genders and majors - hence Business without Boundaries. In a metaphorical sense, the theme refers to pursuing more than just business, but personal growth, and not allowing normal standards to contain us. This inspired the abstract theme as there is no defined trail or path for us, just the desire for progress.”
